You've built one of West Africa's most respected French coaching practices. This is a proposal for the platform that should be carrying it — a single, custom-built home for your students that finally matches the quality of what you teach.
You've built something rare. Three thousand five hundred students. An unmistakable reputation. A curriculum that delivers, and a guarantee that means it. The teaching is world-class — that much is clear to anyone who has ever spoken with one of your students.
The infrastructure powering it is not. WhatsApp. Notion. Tally. Google Forms. lingua.com. Six tools that were never designed to do what your team is asking of them — and that gap is the only thing standing between the academy you run today and the one you could run tomorrow.
What follows is a proposal for a custom learning platform built specifically for SpeakFrenchFast — a single, purpose-built place where your students learn, practice, simulate exams, and track their progress. It replaces the six tools your team currently juggles. It eliminates the manual operations that don't scale. And it unlocks revenue streams the current setup simply cannot support.
It will live at speakfrenchfastacademy.com, preserving the brand and SEO you've already built. It will be delivered in four phases over twenty-two weeks, with a working preview in your hands inside the first month. And it pays for itself within six weeks of launch.
The pages that follow are the detail. Take your time with them — and when you're ready, let's talk.
Your coaching is exceptional — the testimonials, the curriculum, the guarantee, the results all make that obvious. These are the six structural problems the tools around your coaching are quietly creating. They cap your growth, they undermine how the work is perceived, and they make every new student more expensive to serve than the last.
A student's daily routine spans WhatsApp, Notion, Tally, YouTube, lingua.com, and Google Forms. There is no single place where they can see their materials, submit work, and track their journey.
Neither students nor coaches see completion percentages, score trends, or skill-area performance. Coaches read WhatsApp threads to assess progress — data-driven coaching is impossible.
Tally quizzes email corrections without the original audio or images. Receiving "Q7 is B" without being able to re-listen makes learning from mistakes nearly impossible — students lose the most valuable moment in their studies.
Students are sent to lingua.com, preptcfcanada.com, and formation-tcfcanada.com for practice — paying separate subscriptions for the academy's highest-value feature, which is currently being outsourced to competitors.
Manual payment verification, WhatsApp-based tracking, and Google Form scheduling create overhead that grows linearly with every new student. The current toolset puts a hard ceiling on how many students each coach can serve.
The coaching is exceptional — the testimonials, the curriculum, the money-back guarantee all signal serious educational value. The delivery doesn't match. In a market charging ₦75K–₦750K, presentation directly influences purchase decisions.
Picture your students opening one place — your place — and finding everything they need: the day's lesson, today's practice, last week's mistakes to review, the date of their next exam, the streak they're building. That's what we're building. Six integrated capabilities, deployed at speakfrenchfastacademy.com. Same domain. Same brand. Entirely new experience.
A fully integrated TCF/TEF practice and simulation system that solves the broken correction flow — and unlocks a standalone product the academy can sell to a new audience.
All five modules and the 30-day daily task structure — videos embedded, audio in-platform, in-browser voice recorder, inline text editor for written submissions. Track selection for Modules 3–5.
Personalized dashboard with module/day completion, score trends, skill-area radar (CO/CE/EO/EE), consistency streaks, and exam countdown. Coach roster with inactivity alerts.
Paystack-native checkout in Naira: cards, bank transfer, USSD. Automatic confirmation and account activation. Subscription management with renewal reminders. Admin payment dashboard.
Unique referral codes per student, automatic tracking and reward application. 14-day extensions and scholarship credits applied without manual intervention. Top-referrer leaderboards.
Content CMS for modules, daily tasks, and quiz questions — no code. Task review queue for coaches with audio playback. Platform-wide analytics: revenue, engagement, coach workload.
End-of-module DELF exam scheduling within the platform. Students submit dates respecting the Day 30/31 rule, receive confirmations, and get automated reminders. Results stored in profile.
You won't be waiting twenty-two weeks to see anything. The plan is built so that each phase delivers a working piece of the platform — usable, tested with real students, and live. Phase 1 alone replaces your manual payment process and gives you a professional new website. Everything from there is acceleration.
A new website on speakfrenchfastacademy.com replacing the static marketing page. Students register and pay online; admins onboard the existing roster.
The platform becomes a fully functional learning tool. Students access curriculum, watch lessons, submit daily tasks, and track progress on the platform.
The flagship feature ships. Students practice TCF/TEF questions with full audio and image support, review mistakes in complete context, and track performance over time.
The platform is optimized, content-complete, and production-ready. Referrals are automated; analytics give the academy operational visibility for the first time.
There are five distinct ways the platform pays for itself, and each one of them — by itself — would cover the investment. Move the sliders, switch streams on and off, model the scenario you actually believe. The math updates as you go. The defaults you see now are conservative.
Projections use the academy's current published pricing and conservative assumptions. Each lever is independently capable of covering the investment. Numbers are scenario estimates, not guarantees.
No surprises, no scope creep, no hourly billing. A single fixed investment, broken into four payments aligned to phases — so you only pay for the next stage once the previous one is in your hands and working. Hosting and infrastructure (~₦100K–150K/month) are paid directly to the service providers and are not part of this number.
Take a few days with this. Sit with it. Share it with whoever you trust. When you're ready, send me a message — we'll spend an hour walking through any questions, finalize the Phase 1 scope, and start. Your working preview lands within five weeks of the green light.